The platform is rolling out a updated setting that enables them to reduce the volume of artificial intelligence-produced media appearing in their timelines. This move comes as the company revealed that it now features over 1 thousand million content made with AI.
Testing and Rollout
The new functionality is undergoing trials over the following weeks before a full-scale launch. This advancement comes amid a increase in content created by AI, driven by emerging video-generation tools.
AI Proliferation Online
Studies have shown that nearly 10% of the quickest rising channels on a popular video site exclusively feature clips produced artificially. A large amount of this material is considered “AI slop”, a label for substandard, bulk-generated content that is typically illogical or dreamlike.
“We know from our community that numerous viewers appreciate content made with AI tools, from digital art to science explainers, and we aim to offer the community the power to increase or decrease of that, based on their own likes,” stated a platform representative.
Volume and Proportions
The service shared that there are currently over a billion videos on its service identified as artificially created. In total, over 100 million pieces of content are added to the app each day, making AI content a limited portion of its complete catalog.
Customizing Your Feed
Viewers will be capable of limit or boost the amount of AI content they see by using the topic control setting in the application and picking “AI-generated content”. Other topics that currently be modified under the tool cover news, clothing, cosmetics, and dance.
AI Disclosure Rules
Its rules mandate users to tag convincing AI-made content, and it forbids dangerous fake videos of public figures or emergencies. Any authentic-looking artificial content that is unmarked can be deleted under its user guidelines.
In addition, the platform will from now on add an AI-generated watermark to content made using its own AI tools, or flagged by an collaborative effort for recognizing artificial media. This measure is designed to deter users from attempting to bypass the disclosure requirement.
AI Literacy Programs
TikTok is furthermore establishing a $2m awareness program for experts and institutions to develop learning resources about using AI responsibly. This initiative will benefit charitable organizations focused on training computer science.
Moderation Strategy
The platform has justified its content review process, following controversy over intentions to cut jobs for a large number of review team members in Britain. The company is planning to cut 439 jobs in its trust and safety division in its British office, with trade unions and internet security professionals voicing alarm that humans are being replaced by machine-led review.
A trust and safety lead clarified that human moderation would remain essential, but artificial intelligence can safeguard staff by removing the most distressing content ahead of it gets reviewed by humans. TikTok stated a notable drop in shocking and graphic content seen by human moderators over the past year due to intervention by its automated systems.
It is vital to balance humans and technology to maintain a secure environment,” the official commented. “We’ll have staff as involved in the system, but we further consider it’s very important to reduce exposure to harmful content as quickly as possible, which is the area in which a extensive automated help is really helping us work at speed.”
